The American gambling industry is enacting a new responsible marketing code that forbids sports books from collaborating with universities to promote sports betting, paying universities and sports fans to use their names, images, or likenesses, and ceasing to use the terms “free” or “safe” when referring to promotional bets.
These are a few of the main modifications made to the group’s Responsible Marketing Code for Sports Wagering, which establishes guidelines for ethical 스포츠토토 marketing and promotion of sports betting.
The Associated Press was informed by the American Gaming Association on Tuesday that the adjustments are required to keep up with the developments in the quickly expanding legal sports betting market, which is presently present in 33 states plus Washington, D.C. The group is the national trade association for the commercial gambling industry.
However, they also come in response to regulators’ and addiction specialists’ criticism of the gaming sector; as a result, some states are outlawing the kinds of betting partnerships covered by the code, and others are reevaluating the general advertising of sports betting.
In addition to banning “risk-free” wording and prohibiting name-image-likeness deals with amateur and college athletes, updates to the marketing code include:
- Prohibiting college collaborations that advocate for sports betting, unless they are directed at alumni networks or material about responsible gaming.
- Requiring that all people depicted in advertisements for sports wagering be at least 21 years old.
- Making 21+ the “legal age of wagering” in all contexts.
- Establishing a formal yearly code review procedure.
“The AGA’s code is an important standard for the gambling industry, and we are glad to hear about these updates,” he said. “The code is so important because many sports fans are underage, and we also know that people who gamble on sports have higher rates of gambling problems.”
Although the new regulations are effective right away, businesses that currently run advertising efforts that would be impacted by them are permitted to do so until July 1. The gambling business and colleges have five partnerships that promote or advertise sports betting.
“Advertising plays an essential role in migrating consumers away from predatory illegal sportsbooks and into the protections of the legal, regulated market while providing responsible gaming resources,” Miller’s statement said. “The AGA and our members are committed to building a sustainable marketplace that protects vulnerable populations and gives consumers the knowledge and tools to keep sports betting fun for adults.”
The 2020 agreement between the University of Colorado Boulder and the sports book PointsBet included a $30 referral bonus for each new customer who joined PointsBet using the university’s promotional code and made a wager. The university stopped offering referral bonuses in January, but the bigger deal is still in effect.
As most of the major sports books have already done on their own, the New York State Gaming Commission enacted regulations in February prohibiting the sending of advertisements to individuals under the age of 21 and banning the use of language like “free” or “risk-free” in promotions.
The association will provide a means for anyone to report violations of the code through the AGA website, AmericanGaming.org. The Code 카지노 Compliance Review Board, which has five members from the AGA and two independent chairs who are not part of the gaming industry, will hear complaints. Summary reports of the outcomes of complaints filed, business replies and actions, and board decisions will be published by the AGA. In published reports, complainants may maintain their anonymity.
The Responsible Gambling Council’s consulting partner Jennifer Shatley was also appointed co-chair of the Code Compliance Review Board, according to the AGA. Shatley has more than 25 years of experience in responsible gaming policy and is the founder and primary consultant at Logan Avenue Consulting LLC.
Additionally, on Monday, Connecticut Democrat and U.S. Senator Ric Hard Blumenthal wrote to 66 colleges and institutions to inquire about their efforts to partner with sports books, prevent underage gambling among students, and treat gambling addiction.